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Mazda Digital Advertising Program

Search Optics is a Mazda Digital Certified Program Partner.

With over fifteen years of experience as a preferred provider to most OEMs, Search Optics is the leader in digital marketing solutions for the automotive industry. We start with cutting-edge technology and then support it with the expertise of actual human beings. Your needs are unique, so why settle for cookie-cutter solutions? We don’t just “set and forget”, and our solutions are constantly monitored and optimized by real people with real expertise. Our team of professionals is always available, so you’ll never be left in the dark about your performance. And unlike other providers, Search Optics measures actionable metrics, rather than just counting empty clicks and impressions. Class-leading marketing technology backed by real people – it’s why our clients are top brand performers.

Managed paid search

Putting you on the road to better results.

Successful paid search isn’t just popular; it’s also relevant. We make your investment worthwhile by leveraging state-of-the-art enterprise tools to quickly create, deploy, and edit ads that deliver real value to your dealership. Instead of counting empty clicks, we measure results based on ROI – whether that is impression share, conversion volume, or cost-per-lead – and then take meaningful actions to drive those metrics. Search Optics has the most certified professionals in the industry, and our team uses the latest software and bidding algorithms to ensure your campaign is always optimized.

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Display advertising

Cast your brand message in the best light.

Our approach to display balances the best of both worlds – the eye-catching appeal of bold imagery and multiple targeting options – to meet your customers at the right time with the right ad. Search Optics uses the latest networks, data overlays, and Rich Media creative strategies to reinforce your brand messaging at every step in the purchase process. Whether you want to inform local shoppers about an upcoming event, conquest competitor brands and take market share, or even continue to show your ads to users who visit your site but don’t take action, we’ll customize a plan to suit your needs.

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Parts & service

Reach more customers when they need you most.

We optimize your paid search and display advertising campaigns for parts & service shoppers, not only by taking advantage of every available option provided by Google and Bing for these platforms, but by also creating ads that stand out. We do this by using long headlines, current offers, sitelinks, location extensions, and limited betas. Our highly certified team also employs enterprise-level bid management to ensure you get the best price for every click. The result is more traffic to your parts & service departments and more recurring revenue for you.

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Video advertising

Attract and engage shoppers with our customized solutions.

Each day, eighty-nine million American consumers watch online video, and nearly thirty percent of automotive buyers rely on video to make their purchase decision. Search Optics’ interactive video campaigns are design to engage these viewers and improve brand recall. We strategically target in-market shoppers when they research and review content across all major video exchanges. Our solutions are fully customized for your dealership and actively managed by digital marketing experts to convert shoppers into leads.

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