Managed Paid Search Examples

MANAGED PAID SEARCH

Utilize a mix of brand, non-brand, make and model terms to build a strong search presence for new and existing customers, while layering in advanced targeting capabilities, allowing for better message customization, increased engagement and improved efficiency.

  • Defend the Mazda brand from local competitors
  • Expand reach through more search engines (Bing, Yahoo)
  • Capture audiences looking for your dealership name
  • Promote latest products and special offers
  • Serve geo-targeted ads for local optimization
  • Increase focus on lead generation
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DISPLAY & VIDEO ADVERTISING

Reach highly-targeted audiences across thousands of sites with our programmatic display and video solution. Our approach to display balances the best of both worlds – the eye-catching appeal of bold imagery, as well as multiple targeting options – to meet your customers at the right time with the right ad.

  • Target in-market shoppers using powerful data segments like POLK
  • Retarget site visitors
  • Deliver ads across thousands of sites and apps
  • Drive traffic to vehicle specials or inventory pages
  • Deliver shopping actions and inventory views
  • Target users who have been to your dealership or competing dealerships
  • Tie impressions from Display and Video Campaigns to actual vehicles sold
  • MUSA.com retargeting tactic enables targeting of shoppers in SOA that have visited Mazda OEM website.
  • Add Connected TV to reach targeted consumers who access TV through various apps like Roku, Sling TV, and Hulu
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SOCIAL ADVERTISING

Use social profiles and behavioral data to reach targeted audiences and deliver targeted ads at every stage of the purchase process. Target in-market consumers to generate engagement with shareable content and utilize online lead forms so you never miss a potential customer.

  • Target in-market automotive intenders near you, using Polk data and Facebook insights
  • Serve highly-effective and cost-efficient campaigns to generate demand
  • Develop personalized strategies and unique content
  • Leverage cutting edge strategies to drive leads into your CRM seamlessly and in real-time
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SEARCH ENGINE OPTIMIZATION

Improve organic search visibility through SEO best practices and content developed with the user in mind. Gain higher page rankings with on-site metadata, header and internal link optimization and monitor keywords to stay ahead of competitors. Share unique, relevant content to increase web traffic and audience engagement.

  • Develop an audience/user-focused strategy
  • Create unique, engaging and valuable content
  • Optimize SEO to ensure a solid foundation using metadata, headers, and internal links
  • Analyze keywords to develop a targeted strategy
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LOCAL SEARCH & REPUTATION MANAGEMENT

Be found when and where your customers are searching with consistent, high-touch maintenance of your local listings on over 60 directories. Drive call volume and appointment requests with accurate, up-to-date contact information.

  • Manage over 60 online directories
  • Ensure the accuracy of your business listings
  • Address business reviews with reputation management
  • Remove duplicate listings and gain higher call volumes
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UPTRACS® AND UPTRACS® MATCH

Maximize ROI with one dashboard to measure your marketing campaigns, track all leads by campaign so you can measure what matters™.

  • Measure all of your marketing efforts in real-time
  • Access and quickly generate reports for easy KPI analysis
  • Gain actionable insights to optimize campaigns anytime
  • Tie display and video impressions directly to vehicles sold
  • Measure households reached
  • View sales from your top competitors
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Connected TV

How we get your TV Ads in front of the right customers:

  • Leverage improved targeting techniques compared to standard TV ad buys
  • Reach targeted "Cable Cutter" consumers who access TV through various apps and online services, including Roku, Sling TV, and Hulu .
  • Use data to identify consumer behavior traits
  • Continue to retarget consumers for increased brand imprint and awareness

GET STARTED WITH SEARCH OPTICS®

To get started, head to the enrollment site at: http://www.mazdadigitalcertified.com, or click the ENROLL button below.

At “Digital Advertising Provider”, choose SEARCH OPTICS, then choose CUSTOM for “Digital Advertising Package" selection.


Together, let's build a plan that suits your dealership and customer base.

PACKAGE PRICING

Engage$999Custom - 1 service
Expand
$1,999Custom - up to 2 services
Command$2,999Custom - up to 3 services
Custom PackageMin. of $999 or higherCreate a package with set budget
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